Brazil, Leader in Generative AI: Where Is Your 31% ROI?

Brazil has consolidated its position as a prominent hub at the forefront of generative artificial intelligence, emerging as the second country in the world in adoption rate, with an impressive 51.6% corporate and consumer usage. This data, revealed by the Triple Audit study, positions the country ahead of mature economies like the USA and Europe. However, this leadership is not a destination, but a new starting point. The critical question for industrial and technology directors is no longer “whether” to adopt AI, but “how” to transition from isolated experimentation to strategic integration that unlocks the promised 31% ROI. Complacency in this dynamic scenario is not an option; it is an invitation to obsolescence.