The modern consumer doesn’t “read” the internet; they watch and listen to it. With the rise of TikTok, YouTube Shorts, and Podcasts, pure text has become just one part of the equation.
What is Multimodality?
It is the practice of delivering the same message in multiple formats, adapted for each channel, but interconnected.
- The Blog Post: Deep dives into the topic (for those who want details and for SEO).
- The Short Video: Summarizes the post in 60 seconds (for social discovery).
- The Audio: A narrated version of the post (for those in traffic).
AI as a Multiplier
In the past, doing this required a TV crew. Today, AIs transform text into video, video into text, and text into audio with studio quality in minutes.
Don’t force your customer to consume your way. Offer the full menu and let them choose.
