In 2025, we saw the first case of a company going bankrupt because of a fake video of the CEO announcing fraud. AI Security is no longer an IT thing; it’s brand survival.
The New Threat: Social Engineering at Scale
Hackers no longer try to crack passwords; they crack people.
- Vishing (Voice Phishing): An AI clones your boss’s voice and calls you asking for an urgent transfer.
- Deepfakes in Meetings: A fake participant in a video call collecting confidential information.
How to Protect Yourself?
- Digital Watermarking (C2PA): Adopt standards that authenticate that your content really came from you.
- Security Keywords: Establish offline verbal codes to authorize financial transactions.
- AI Brand Monitoring: Use AI itself to scan the internet for fake videos or audio attributed to your company.
Trust will be the most valuable currency of 2026. Protect yours.
